Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel



Also Revel’s Facebook web page bears their brand new slogan: Gamblers Wanted

It’s the very first good news since Atlantic City’s casino that is newest exposed: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

With its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered right on the front side associated with the casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is away aided by the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ tactic is working for them.

Revel’s revenues for July were $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.

‘I think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos is going to be wanting more gamblers; the figures for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other casinos that showed gains besides Revel were Borgata, up 19 %, and Resorts Casino Hotel, by having a 6 per cent jump when compared with last 12 months.

Holiday Helpers

Assisting the July numbers, apparently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 percent more site visitors stopped at the information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the phone call for those ready to wager, it would appear that at final Atlantic City’s efforts to mimic just what has struggled to obtain years in nevada namely, non-gaming draws like headliners, retail and fancy restaurants could be working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There is no question that special events in Atlantic City are a major draw for tourists,’ stated Jeffrey Vasser, president associated with Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in convention spending that is ancillary the coffers of hotels, gambling enterprises and retail.

Needless to say, while one good month is good, for a property like Revel that’s been plagued with poor numbers since it launched simply 15 months ago, an ongoing winning streak is going to be required to persuade investors that the worst is over. To that end, Hartmann says there could be more of those incredibly creative promotions unleashed after Labor Day.

‘We’re reasonably confident that we can keep the market share numbers,’ Hartmann said, hedging his bets.

The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He states the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ variety of home.

‘We are deeply grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann stated.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons with the name that is same took home $1 million following an Ohio casino error

When the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a Saturday evening, the house was loaded. The drawing was televised and plenty of local news were on hand to catch a glimpse of the champion. The announcer drew the name that is winning said:

‘Our next millionaire from Cincinnati is: Kevin Lewis!’

You Profit! No, Wait, YOU Win!

It had been the moment of a lifetime for Kevin Lewis, who had been in attendance that night. He had been there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino knew they’d a problem that is major their fingers.

Kevin Lewis, as it turns out, isn’t precisely a rare name. And while one Kevin Lewis had been in the crowd at the casino, another one had been watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

When the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to create a decision on how to handle it. There were undoubtedly plenty of possibilities to them: only the winner that is rightful’ the money, and lots of such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or almost nothing.

But the Horseshoe chose to simply take another approach. Rather than result in the men bother about which one would ultimately receive the prize, they merely awarded two million dollar prizes alternatively: one to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino general manager Kevin Kline in a declaration. ‘So consistent with our dedication to perform some right thing for our visitors, Horseshoe awarded a $1 million prize to each associated with guys.’

The ‘correct’ Kevin Lewis hasn’t had much remark on the problem, and his prize money was never ever actually in doubt. However the Lewis who showed up at the casino that night is grateful that luck was on their side.

‘When I heard my title we said, ‘God finally gave me a win that is big” Lewis told neighborhood television station WCPO. He later attributed their win to simply ‘being in the right place at the proper time.’

Six Degrees of Separation

Incredibly, the two winners have a complete lot in accordance. Not only do they share a title and play at the same casino, nevertheless they both live into the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.

Certainly one of the main reasons for a casino being so generous in a situation such as that one is certainly to create some good PR, and the Horseshoe may be the big winner on that account. On social media internet sites like Facebook, the Horseshoe’s page is flooded with messages praising their choice, with most customers seeing it being a classy move by a business that was under no obligation to give out the additional money.

Caesars Entertainment Misses A put in Macau

There won’t be any Caesars Entertainment casinos in Macau

The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the entire year.

The questions that are big, why?

No License to Deal

it might revolve around Caesars’ ability to secure a gaming license; or lack thereof.

The casino giant purchased the golf course area back in 2007, for $578 million, then called the Macau Golf program, expecting to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the past decade. Nevertheless, it had been perhaps not become, and in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and something they’ve been nevertheless having to pay for. Caesars was also provided a Wynn Resorts sub-concession back in 2006, but nixed the ability; a move which was obviously a bad one looking back, Loveman admits.

The problem lies in the truth that the Macau federal government has cut off issuing any additional video gaming licenses beyond the present six concessions and sub-concessions, so Caesars form of shot by themselves into the foot by not taking the Wynn deal when they could. Never having themselves presented an application straight back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days does not have any 2nd chance to enter into the most profitable gambling region on the planet now; an unfortunate reality for a company that holds the highest long-term financial obligation load of any casino conglomerate on the market: a whopping $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. And simply because the begin of 2013, Macau has shown an increase of 16 percent over a year ago.

Internal Rebranding

Caesars happens to be busy doing some major business that is internal: it’s spinning off its vegas Planet Hollywood casino, its interactive gaming business (the company’s WSOP-branded online poker is next in line to introduce in Nevada) and a well planned Baltimore casino in to a separate business that will likely be majority-owned by the moms and dad.

Clearly, buying and offering property for the profit is additionally not one of Caesars’ most readily useful decision-making abilities either; the company took a $101 million write-down on royal vegas app download the land, which they had called Caesars Golf, when they use it the market this past year, and even that leaves them $40 million in the red, by our calculations, after the sale. Caesars says they expect to the anticipated $420 million in profits from the sale to cover their debt down.

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